The territory and population span covered by the SAQ is larger than many European nations. Québec is a significant and growing market for wine imports. The SAQ is a financially stable institution, operated with high levels of transparency and integrity. While business development may be slow initially, as is the case with most monopolistic enterprises, all procedures are clearly outlined and respected. With a century of experience and proven results, the SAQ is a formidable and loyal ally to wine producers willing to put in the work. The right agent, product offer, and a persistent attitude is the key to a long, successful SAQ partnership.